AI Visibility Deep Audit and 90-Day Roadmap

Every action in this report is tagged. Green DIY means you can do it yourself in 15 to 90 minutes, no code. Blue DEV means copy the entire block, send it to your developer, done. About 65% of the report is DIY. 35% is DEV.

Executive Summary

Hi,

Your free snapshot showed an AI Visibility Score of 23/100 and five gaps you could fix in a weekend. This deep audit goes further. 20 queries tested, every page of your site reviewed, all five top-named Denver competitors broken down, a 30-point Google Business Profile audit, and a 90-day plan that takes you from 23 to a projected 68 to 75.

Three things the AI draft missed

1. Your project photography beats 4 of 5 top-named competitors. Once you fix the technical signals below, AI engines will start surfacing this strength.
2. Your blog has 14 posts. None of them are AI-search-optimized. Rewriting just 4 of them to FAQ format (spec'd in Section 6) will likely outperform writing 20 new ones.
3. Wash Park homeowner queries are underserved right now. You have about 90 days before someone else claims that neighborhood.

Edgar, ContentCraftPro

Section 1. Your Visibility Score

I tested 20 queries a Denver homeowner would realistically ask, across four AI engines. Sample Studio appeared in 4 of 80 (5%). The top competitor in this market appeared in 51 of 80 (64%). That is your gap.

Score breakdown

Section 2. What you can do this week

Five high-impact actions. All of them are DIY · You do this. No code, no developer. Expected lift if you do them all: +15 to +18 points within 14 days.

Section 3. Hand this to your developer

Three tasks. All of them are DEV · For your developer. Forward this entire section to your developer. Every block has copy-paste code. They should be able to ship all three in one afternoon.

HOMEPAGE PERFORMANCE FIX

1. Compress hero image to WebP, target <300KB
2. Add loading="lazy" to all below-fold <img> tags
3. Add explicit width and height to every <img> tag
4. Defer non-critical CSS:
   <link rel="stylesheet" href="non-critical.css"
         media="print" onload="this.media='all'">
5. Add preload for the above-fold hero image:
   <link rel="preload" as="image" href="/hero.webp">
6. Add LocalBusiness schema (Block 1 below)

Target: mobile Lighthouse Performance ≥ 75
Verify at: pagespeed.web.dev

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "InteriorDesignBusiness",
  "name": "[Business name]",
  "image": "[Logo URL]",
  "url": "[Site URL]",
  "telephone": "+1-XXX-XXX-XXXX",
  "priceRange": "$$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Street]",
    "addressLocality": "Denver",
    "addressRegion": "CO",
    "postalCode": "[ZIP]",
    "addressCountry": "US"
  },
  "geo": { "@type": "GeoCoordinates", "latitude": 39.7411, "longitude": -104.9752 },
  "openingHoursSpecification": [{
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Mon","Tue","Wed","Thu","Fri"],
    "opens": "09:00", "closes": "17:00"
  }],
  "areaServed": [
    {"@type":"City","name":"Denver"},
    {"@type":"City","name":"Boulder"},
    {"@type":"Neighborhood","name":"Wash Park"},
    {"@type":"Neighborhood","name":"Sloan's Lake"},
    {"@type":"Neighborhood","name":"Berkeley"}
  ],
  "founder": { "@type":"Person", "name":"[Your name]" },
  "aggregateRating": {
    "@type":"AggregateRating", "ratingValue":"5.0", "reviewCount":"46"
  }
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CreativeWork",
  "name": "[Project title]",
  "creator": {
    "@type": "Person",
    "name": "[Your name]",
    "jobTitle": "Interior Designer",
    "worksFor": {"@type":"Organization","name":"[Business name]"}
  },
  "dateCreated": "[YYYY-MM-DD]",
  "locationCreated": {
    "@type": "Place",
    "address": {"addressLocality":"Denver","addressRegion":"CO"}
  },
  "about": [
    {"@type":"Thing","name":"[scope, e.g. Whole-home renovation]"},
    {"@type":"Thing","name":"[style, e.g. Modern farmhouse]"}
  ],
  "description": "[150-word project description]"
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does an interior designer cost in Denver?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[Your 2 to 3 sentence answer]"
      }
    }
    // ... repeat for each of the 8 FAQ entries
  ]
}
</script>

POST-INSTALL CHECKLIST

1. Test each schema block:
   - search.google.com/test/rich-results
   - validator.schema.org

2. Resubmit sitemap to Google Search Console:
   - search.google.com/search-console
   - Sitemaps → Add new sitemap → sitemap.xml

3. Verify mobile Lighthouse score is now ≥ 75:
   - pagespeed.web.dev/?url=[site]&form_factor=mobile

4. Confirm all images have width and height attributes:
   - View source on homepage, search for <img
   - Every tag should have width="" height=""

Section 4. Full Diagnosis

The 20 queries I tested, and where you appeared.

Appeared in 4 of 80 query-engine combinations.

Section 5. Competitor Deep Dive

For each of your five top-named competitors, here is what they do that you do not, with the specific element to copy.

Competitor A · 64% of queries

• About page opener (first 47 words). Names ideal client, scope, geography and design philosophy in one tight paragraph. AI engines extract it verbatim. Yours buries this in paragraph 3.
• Project pages use full Schema.org/CreativeWork markup with projectType, dateCreated, locationCreated, and a 150-word description per project.
• 17 third-party citations. Houzz Featured, Luxe, 5280, AD PRO. Two are reachable for you this quarter.

Competitor B · 55% of queries

• FAQ page with 14 H2 questions, 60 to 120 word answers. ChatGPT cites it directly.
• Service pages segmented by scope. Whole-home, single-room, new-build, commercial. Each ranks separately.
• Neighborhood pages for Cherry Creek, Wash Park, Highlands. Wash Park ranks #2 on Perplexity.

Opportunity. Competitor B has no Sloan's Lake or Berkeley page. You do projects in both. Unclaimed territory.

Competitor C · 51% of queries

• Press page with 23 publication logos. More logos beats fancier logos.
• Author bio attached to every blog post with structured data.
• Long-form case studies (1,200 to 1,800 words) covering process, challenges, outcomes.

Competitor D · 38% of queries

• Tight niche positioning. "Modern and warm" in every header, meta description, social bio.
• Locations served listed in every footer (Denver, Boulder, Aspen, Vail).

Competitor E · 38% of queries

• Active YouTube. 12 short videos (3 to 6 min each). AI engines ingest YouTube transcripts.
• Newsletter archive published on her site. Every issue is a public page.

Section 6. 12-Month Content Roadmap

Specific, prioritized content to publish, in order, with the AI query each piece targets. Q1 is FAQ and rewrites. Fastest visibility return.

Q2. Style-specific landing pages, more case studies, a Denver design guide. Q3. Educational content plus guest posts on local lifestyle blogs. Q4. Optimization pass based on which pieces are earning AI citations.

Section 7. 90-Day Implementation Plan

Days 1 to 14. Foundation

Expected at Day 14: 48/100 (from 23)

Days 15 to 45. Expansion

Service page rewrites, two neighborhood landings, 4 blog rewrites, 12 project page rewrites. Developer adds CreativeWork schema to every project page. Expected at Day 45: 60/100.

Days 46 to 90. Authority

Two long-form case studies, Process and Pricing pages, outreach to 5 Denver lifestyle blogs. Weekly Google Profile posts. Expected at Day 90: 68 to 75.

Section 8. Reviewer Sign-Off

I'm Edgar Stein. I read every Deep Audit ContentCraftPro sends out. I read this studio's site closely, verified the AI query results above, and added three specific observations the automated draft did not catch:

1. Your range across styles is a strength. Most studios at this tier try to niche down. You have shown range. Use the content roadmap to create separate landing pages per style. AI engines will rank you for "modern Denver designer" and "transitional Denver designer" without forcing you to pick one.
2. Your review pace is unusual. Use it. 8 new reviews in the last 90 days is rare for your tier. AI engines weight recency heavily. If you add even 4 reviews per month for the next 6 months, that signal alone lifts visibility 8 to 12 points.
3. Watch Wash Park. I tested 15 hyper-local Denver queries. Wash Park has the lowest AI saturation right now. A Wash Park landing page plus case study is probably the single highest-ROI piece of content you could create in the next 30 days.

My one warning. Do not try to implement all 23 actions in the first 30 days. Do the Day 1 to 14 list, then check back. Visibility builds slowly. There is no switch.

You have built a real business with real reviews and good work. These fixes are tactical, not strategic. You do not need to be a different designer. You just need AI engines to understand what you already are.

Best,
Edgar
Founder, ContentCraftPro · edgar@contentcraftpro.com

Appendix. Refund Guarantee

If you read this report and cannot find at least 10 specific actions worth implementing for your business, reply within 30 days and I will refund the $197 in full. No questions, no forms.

Edgar, ContentCraftPro